The allocation of limited resources to effectively\npromote tourism is one of the most important issues in\nthe tourism industry, especially in tough economic times.\nThis paper seeks to investigate the relative importance of\nthe key factors affecting tourism performance by\napplying the fuzzy analytic hierarchy process (FAHP)\nmethod. Specifically, the paper identifies the factors and\nsub-factors of the hierarchical structure from the\nliterature relating to tourism performance. The\nframework based on the AHP method is then proposed to\ndetermine the relative weights of the factors and subfactors\nin contributing to tourism performance. An\napplication case related to the Vietnamese context is used\nto illustrate the proposed framework. The results of this\nstudy consolidated the tourism theory and suggested\nrecommendations and solutions for the Vietnamese\ntourism industry. The proposed framework could be\nused by a group of decision-makers to achieve a\nconsensus, as well as deal with uncertainty in the\ndecision-making process. The findings of the study may\nserve as a tool for assistance for planners in improving\nthe efficiency of tourism performance.
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